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Brand & Product Marketing Strategist I - Email

Company: Navy Federal Credit Union
Location: Pensacola
Posted on: April 3, 2024

Job Description:

Overview The Brand & Product Marketing Strategist I, Email will: Ensure maximization of email marketing in support of achieving product goals and objectives. This role will pay particular focus to email marketing strategy and assist in email development, net new strategy development, quality assurance, on-going campaign optimizations, and reporting of email campaigns. Role will require the ability to apply internal and external marketing insights, data-driven strategy, and enterprise goals to guide and evolve both campaigns and initiatives to drive results. Works on assignments requiring considerable judgment and initiative. Minimum supervision. Responsibilities --- Support the business, Chief Product Owner, lead Product Owner, and marketing leaders to identify opportunities to drive product adoption, engagement, retention, and cross-sell/up-sell/referral behavior in all paid, owned, and earned channels based on performance; continually prioritize initiatives
--- Support cross-functional leads in strategizing on the implementation of a wide range of data-driven marketing initiatives including member insights, audience selection, trigger qualification, suppressions, and segmentation
--- Assist lead Product Owners with the ownership and development of campaign briefs/user stories and contribute to data requirement briefs to execute a range of marketing campaigns through owned channels (such as email, push, and in-app messaging) and paid media (such as national and local broadcast, radio, display ads, online video, and search); collaborate with other marketing channel partners to drive desired business outcomes
--- Contribute to the planning of the product marketing roadmap(s) by supporting the strategy around campaign execution and testing
--- Shape acceptance criteria and marketing output standards with full scrum team to determine when marketing product or service meets the definition of done/ready with appropriate stakeholders within organization
--- Support business-critical processes such as compliance review, marketing metrics, project management systems, agile processes, and stakeholder approvals
--- Basic knowledge of Navy Federal's brand, products and services, research and competitive trends, in addition to member insights, to support marketing forecasting, third party vendors and opportunities that drive business goals
--- Assist the lead product owners with evaluating and reporting on campaign performance, test results/learnings, and data insights to the product marketing group, business units, cross-functional partners, and all levels of leadership
--- Assist in delivering compelling and effective communications/presentations to departmental and executive management, as well as socialization into all marketing activities
--- Collaborate and communicate with key corporate stakeholders, including Business Units as appropriate, with education on marketing concepts, process and tools, media constraints, and opportunities
--- Contribute as needed to ad hoc initiatives which require expertise on campaigns and lifecycle management
--- Perform other duties as assigned Qualifications --- Experience in supporting large brand, product, and/or marketing campaigns with business risk and impact; to include strategy, execution, innovation, problem solving and decision-making
--- Experience in client relationship building, project leadership, and campaign execution; including initiatives with marketing, advertising, product strategy, cross-functional teams and external partner team members
--- Experience in supporting and developing go-to-market plans that drive results toward business priorities and goals
--- Ability to multi-task and prioritize with minimal direction; possesses appropriate tactfulness and assertiveness to problem-solve and propose changes in team processes
--- Basic understanding of how to synthesize results of analyses, and develop and make recommendations using quantity and quality data in order to solve unique and complex problems
--- Working knowledge of financial and marketing industry trends, products, and services
--- Experience with PCs and related software packages as well as learning different collaboration and product management tools
--- Effective verbal, written, and interpersonal communication skills
--- Effective organizational, planning, and time management skills
--- Bachelor's Degree in a related field such as Marketing, Strategy, Business, Finance, or the equivalent combination of education, training, and/or experience Desired Qualifications --- Product Owner Certification or equivalent training/experience
--- Major contributor to email strategy with minor contributions and understanding of overall marketing campaign development.
--- Experience with identifying marketing segments or personas and delivering custom content to audience accordingly.
--- Hands on experience in Salesforce Marketing Cloud email service provider (content builder, journey builder, automation studio).
--- Experience with and understanding of email marketing automation best practices, and experience with email service provider integration with marketing automation tool.
--- Hands on experience in Workfront, Azure Dev Ops (ADO), or similar project management tools.
--- Basic understanding of Tableau or similar analytic tools.
--- Working knowledge of Navy Federal products, services, programs, policies, procedures and systems to launch and drive campaigns
--- Working knowledge of Navy Federal's functions, philosophy, operations and organizational objectives Hours: Monday - Friday, 8:00AM - 4:30PM Locations: 820 Follin Lane, Vienna, VA 22180 - 5550 Heritage Oaks Drive Pensacola, FL 32526 About Us You have goals, dreams, hobbies, and things you're passionate about-what's important to you is important to us. We're looking for people who not only want to do meaningful, challenging work, keep their skills sharp and move ahead, but who also take time for the things that matter to them-friends, family, and passions. And we're looking for team members who are passionate about our mission-making a difference in military members' and their families' lives. Together, we can make it happen. Don't take our word for it: --- Military Times 2022 Best for Vets Employers --- WayUp Top 100 Internship Programs --- Forbes® 2022 The Best Employers for New Grads --- Fortune Best Workplaces for Women --- Fortune 100 Best Companies to Work For®--- Computerworld® Best Places to Work in IT --- Ripplematch Campus Forward Award - Excellence in Early Career Hiring --- Fortune Best Place to Work for Financial and Insurance Services Equal Employment Opportunity: Navy Federal values, celebrates, and enacts diversity in the workplace. Navy Federal takes affirmative action to employ and advance in employment qualified individuals with disabilities, disabled veterans, Armed Forces service medal veterans, recently separated veterans, and other protected veterans. EOE/AA/M/F/Veteran/Disability EOE/AA/M/F/Veteran/Disability Disclaimers: Navy Federal reserves the right to fill this role at a higher/lower grade level based on business need. An assessment may be required to compete for this position. Job postings are subject to close early or extend out longer than the anticipated closing date at the hiring team's discretion based on qualified applicant volume. Navy Federal Credit Union assesses market data to establish salary ranges that enable us to remain competitive. You are paid within the salary range, based on your experience, location and market position Bank Secrecy Act: Remains cognizant of and adheres to Navy Federal policies and procedures, and regulations pertaining to the Bank Secrecy Act.

Keywords: Navy Federal Credit Union, Pensacola , Brand & Product Marketing Strategist I - Email, Advertising , Pensacola, Florida

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