Marketing Sales Manager
Company: Cyclebar Florida
Location: Pensacola
Posted on: May 15, 2022
Job Description:
Job DescriptionMarketing manager job descriptionAt CycleBar
Pensacola, marketing is about understanding people and building
awareness about how our products/services can satisfy their needs.
We're looking for an experienced and versatile marketing manager
who is hungry to grow our Studios. Our ideal candidate has
experience developing and executing marketing campaigns while
managing and inspiring a team. He/she will be comfortable with
day-to-day marketing activities, as well as long-term strategy,
thriving with tight deadlines and changing needs. If you are a
people-person who loves the rewarding challenge of building a
brand, grassroots marketing, we want to hear from you.Objectives of
this Role
- Establish positioning, identify target audiences, and develop
marketing plans with specific objectives across different channels
and segments
- Lead the execution of marketing programs from start to finish,
leveraging internal support and driving collaboration
- Analyze customer insights, consumer trends, market analysis,
and marketing best practices to build successful strategies
- Create, maintain, and conduct analytics reporting across
multiple platforms and extract key insights for future campaign
development and go-to-market strategies, complete with formal
proposals and recommendations on tactics
- Partner with email, performance marketing and web teams to
design, test and evolve lead nurturing tactics.Daily and Monthly
Responsibilities
- Working in partnership with the studio team, develop creative
themes and guide creative direction to meet objectives for all
advertising and public facing communications, including print,
digital, and video assets
- Conceptualize and execute on multi-channel campaigns across the
prospect and customer lifecycle, ensuring the alignment of
communications and messaging across all channels
- Manage content and updates for customer and internal touch
points, establishing budget guidelines, participating in events,
documenting business processes, and providing additional sales
support
- Gather customer and market insights to inform outreach
strategies, increase customer conversions, and generate more
qualified leads
- Identify effectiveness and impact of current marketing
initiatives with tracking and analysis, and optimize
accordingly
- Present ideas and final deliverables to internal and external
teams, and communicate with senior leaders about marketing
programs, strategies, and budgetsSkills and Qualifications
- 2+ years experience in marketing management
- Bachelor's degree in marketing, business, or related field is
prefered
- Excellent written and verbal communication skills
- Proven experience developing marketing plans and campaigns
- Strong project management, multitasking, and decision-making
skills
- Metrics-driven marketing mind with eye for creativity
- Experience with marketing automation and CRM toolsPreferred
Qualifications
- Proficiency with SEO, online marketing and social media
strategy
- Proven experience designing interactive applications and
networking platforms
- Grasroots marketing
- Lead generation and sales driving
- Established press and media contacts
Keywords: Cyclebar Florida, Pensacola , Marketing Sales Manager, Executive , Pensacola, Florida
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