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SBDC Marketing Consultant

Company: The University of West Florida
Location: Pensacola
Posted on: September 18, 2022

Job Description:

The University of West Florida is an Equal Opportunity/Access/Affirmative Action/Disabled/Veteran employer. Any individual requiring special accommodation to apply is requested to advise UWF by contacting UWF Human Resources at 1-850-474-2694 (voice) or 1-850-857-6158 (TTY). E-Verify is required for employment. All applications for employment at the University are subject to Florida public records law.

Please review job requirements carefully. Failure to submit all pieces of the application may result in disqualification. Applications are accepted on the University of West Florida career site: https://careers.uwf.edu . For assistance contact UWF Human Resources at 850-474-2694 or jobs@uwf.edu .

Employment based visa sponsorship will NOT be considered for this position.
Position Number: 12732T Position Title (Classification Title): SBDC Marketing Consultant 12732T Working Title: Marketing Consultant Job Summary: Initiates, establishes, and maintains relationship with media contacts for promoting SBDC programs and services. Coordinates with the local Chambers of Commerce, Economic Development Centers, and other strategic partners for collaborative marketing, outreach, and networking in the business community. Creates client success stories and client success videos on a regular basis in order to meet our annual goals. Leads the charge in advancing the brand of Florida SBDC at UWF in marketing activities. Leads innovative social media and traditional media content and posts focused on our target market clients, strategic partners, and stakeholders. Creates content that establishes the SBDC, our business consultants, and our client training speakers as the experts in their fields. Creates exciting content that elicits the desired response from existing clients, prospective clients, strategic partners, and stakeholders.

Educate and advise clients on marketing growth strategies through following network consulting policies and procedures. One-on-one advice and consulting to be provided to include: marketing research and plan development; business management and operations; and basic legal issues. Develop educational materials and present educational programs as appropriate.

Outreach to educate clients, partners and stakeholders on SBDC services and impact. Contribute to knowledge creation and dissemination through communicating with peers and participating in network activities. Significant networking and alliance building with community partners including Economic Development Agencies, Chambers of Commerce, and other community organizations for the purpose of building client service base. Must be able to work both independently and collaboratively. This position requires successful completion of annual professional development hours.

This position will regularly work evenings attending meetings and events. During declared campus emergencies, this position may be required to perform specific job related duties at a designated off-campus location or place of residence. Department UWF SBDC -SBA Match FLSA: Exempt Minimum Qualifications:
Masters degree in an appropriate area of specialization; or a bachelors degree in an appropriate area of specialization and two years of appropriate experience.
Position Qualifications: Proven experience in marketing, advertising, graphic design, and social media. Strong grasp of English spelling, grammar and punctuation. Self-starter and strong time management skills. Comfortable working in a team environment and networking with community resources. Ability to edit accurately and quickly. Strong public speaking and presentation skills. Ability to prioritize and multi-task. Significant knowledge of marketing, market research, and graphic design. Strong interpersonal, oral and written communication, problem solving, and listening skills. Ability to manage a small client portfolio while performing marketing duties for the SBDC. Strong organizational skills. Proficient computer skills and ability to use the MIS to enter data and generate reports. Must have experience in Adobe graphic design software such as Adobe InDesign. Ability to travel. A valid driver's license is required, as well as, 20 hours of pre-approved professional development credits each calendar year. Preferred Qualifications A master's degree in business, finance, accounting, or related field; or a bachelor's degree in one of those fields and five years of relevant professional experience. Small business ownership/management experience preferred. Essential Functions / Job Duties:

  • 10% - Provides in-depth consulting designed to provide clients with new marketing, advertising, branding, sales, and managerial techniques in running a business. Conducts assessments, follow-ups, and gathers impact and feedback from clients and customers. This includes occasional travel to support the SBDC activities throughout the ten-county UWF SBDC service area. This position requires a valid driver's license and reliable transportation in order to travel to attend meetings and/or events with SBDC clients, strategic partners, and stakeholders. A valid driver's license is also required in order to travel to disaster recovery centers to work during times of a disaster. A valid driver's license is needed in order to travel to professional development training events as well as training events conducted by the SBDC. - (Essential)
  • 5% - Provides "process" assistance to persons interested in starting a business and stresses the importance of business planning. This includes guidance and suggestions to the individual along with business plan review. Directs individuals to resources such as the SBA website and other websites for research and development of a business. - (Essential)
  • 10% - Provides assistance in preparing, conducting, promoting workshop and seminar training programs. Research, design and develop courses to include power point to deliver training and presentations. This includes promoting special programs available through the FSBDC, Business Continuity Planning, Growth Acceleration and Procurement Technical Assistance. Record client consulting sessions by utilizing the FSBDC Network MIS System. - (Essential)
  • 5% - Become familiar with content of all SBDC workshops and the FSBDC Network Professional Development Manual. Participate in continuing education to maintain FSBDC Network professional standards and certification. - (Essential)
  • 5% - Submit reports required by FSBDC Network in MIS System. The purpose of the MIS system is to assist the consultants and account executives in measuring the cost, quantity, quality and impact of the Florida SBDC program. The Small Business Administration (SBA) Form 641, Request for Consulting, will be completed by each person visiting the SBDC in search of information. - (Essential)
  • 5% - Maintains confidential client files, including creation of new files, timely update of files, and information, sending surveys and ensuring accuracy of information. Generate numerous reports using CenterIC for impact, surveys and client follow up. - (Essential)
  • 60% - Initiates, establishes, and maintains relationship with media contacts for promoting SBDC programs and services. Coordinates with the local Chambers of Commerce, Economic Development Centers, and other strategic partners for collaborative marketing, outreach, and networking in the business community. Creates client success stories and client success videos on a regular basis in order to meet our annual goals. Leads the charge in advancing the brand of Florida SBDC at UWF in marketing activities. Leads innovative social media and traditional media content and posts focused on our target market clients, strategic partners, and stakeholders. Creates content that establishes the SBDC, our business consultants, and our client training speakers as the experts in their fields. Creates exciting content that elicits the desired response from existing clients, prospective clients, strategic partners, and stakeholders. Uses Adobe graphic design software such as Adobe InDesign to create marketing materials for the SBDC and occasionally for clients, strategic partners, and stakeholders. - (Essential) Physical Demands:
    • Physical Requirements: Occasional and/or light lifting required. Limited exposure to elements such as heat, cold, noise, dust, dirt, chemicals, etc., but none to the point of being disagreeable. May involve minor safety hazards where likely results would be cuts, bruises, etc.
    • Impact of Deadlines: Routine deadlines. Usually sufficient lead time. Variance in work volume, seasonal, and predictable. Priorities can be anticipated. Some interruptions are present. Involves occasional exposure to demands/pressures from persons other than immediate sup.
    • Standing: Daily
    • Walking: Daily
    • Sitting: Daily
    • Reaching with hands and arms: Daily
    • Climbing or balancing: Occasionally
    • Stooping: Occasionally
    • Use of hands to handle objects: Daily
    • Lifting up to 10lbs: Daily
    • Lifting up to 25lbs: Daily
    • Lifting over 25lbs: Occasionally
    • Talking as express or exchange of ideas verbally: Daily
    • Hearing as perceive sound by ear: Daily
    • Vision as distinguish colors & depth: Daily Special Requirements or Considerations of the Job:
      This position requires a criminal background screen

      This position requires a valid driver's license

      This position requires fingerprinting
      Number of Vacancies 1 Work Hours 8:00am - 5:00pm FTE 1 Salary Range $53,000 Pay Basis Annually Closing/Preferred Response Date: 08/25/2022 Special Instructions to Applicants: Candidates must apply online through the University of West Florida website: https://careers.uwf.edu. Applicants are required to attach a resume, cover letter and contact information for three references. An opportunity to upload these documents will be provided during the application process. For assistance, please contact Human Resources at 850-474-2694 or email jobs@uwf.edu.

Keywords: The University of West Florida, Pensacola , SBDC Marketing Consultant, Professions , Pensacola, Florida

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